Hi, I’m Paul and I turn ambiguity into products that scale.

I'm a Vancouver-based Senior Product Designer who does my best work when the problem space is still open and the stakes are high.

I care deeply about getting the foundations right, which means framing problems clearly, aligning teams around what actually matters, and designing with enough foresight that the work scales. I've spent my career bringing clarity to that kind of complexity and turning it into systems that scale, most recently at Microsoft..

The numbers help tell part of the story: 960M content clicks on the 2024 MSN Elections Hub and 38K+ new daily users from a single feature launch. But what I'm most proud of is building things that teams believed in and that lasted.